The brief

Nuit wanted their seventh fragrance to feel collectible before anyone smelled it.

What we made

A faceted black bottle, a 3D launch film rendered entirely in-house and a microsite where the scent notes unfold as you scroll. Every asset was built from the same 3D model, so the bottle looked identical from billboard to Instagram story.

Outcome

48,000 pre-orders in ten days and a sold-out first production run.