Est. 2019

Identity systems

New York / Lisbon

Products & websites

Now shooting

Launch films

In the studio

6 active brands

Follow along

Ovra turns half-formed ideas into identities, products and films that people feel before they understand.

80+

Watch the reel ▸

1:24 — identity, product, motion

(01) — The studio

We work in small, senior pods. No account managers, no hand-offs — the people on the first call are the people who ship the work.

Idris Kalemba

Head of Strategy, Ovra

Est. 2019

(03) — Services

Six disciplines. One studio, one standard.

Identity Systems
  • Naming
  • Strategy
  • Logo & type
  • Brand books
  • Packaging

IdentitySystems

✳Logos are easy. Systems that survive a hundred hands are not.

(04) — By the numbers

Small team. Unreasonable standards.

We cap ourselves at six active partners, so every brief gets senior hands and our full weight.

✳

✳

+
+

Launches shipped

Identities, platforms and films, from pre-seed teams to public companies.

People in the studio

Deliberately small. Every one of us works directly on client projects.

wk
wk

Kickoff to live, on average

Momentum is a feature. We plan in weekly shipments, not quarterly promises.

yrs
yrs

Average partnership

Most brands stay for a second chapter — a rebrand becomes a product, a product becomes a film.

Motion · Identity · Product — 1:24

The reel, 2026

Motion · Identity · Product — 1:24

The reel, 2026

Motion · Identity · Product — 1:24

The reel, 2026

(06) — Process

How a project moves

Four stages, weekly check-ins, one shared board. You always know what’s next and why.

“The best ideas usually arrive late. Our process is built to make room for them.”

Mateo Varga

Creative Director

01.Immerse
Two weeks inside your world
Interviews, audits and a lot of listening before a single sketch. We leave with the real problem, not the stated one.
02.Define
One sharp direction
We narrow ten territories to one, and write down why. Everyone signs the same page before we build.
04.Grow
Launch, measure, refine
We ship, watch the numbers, and tune for another month. Launch day is where the work starts paying back.
03.Make
Design and build in the open
Weekly drops on a shared board. You see progress every Friday, not a big reveal at the end.

(07) — In their words

Founders and teams on what it’s like to build with us.

Said out loud.

Project: Naming · Identity · Launch film

Marisol Okafor

Co-founder, Tidewater Goods

7 of 10 partners

come back for a second project

Faster time to market

×

Organic traffic in 90 days

+%

(08) — Engagements

Tick what you need. The ticket prints an honest starting estimate.

01 — What are we making?
02 — Pick a pace
03 — Team size
Your estimateNo. 1215
Identity system$9,500
Website$12,000
Estimated total$
Timelinewks
Send this brief↗

A starting point, not a contract. Final scope is agreed together after a 30-minute call.

(09) — FAQ

Good questions.

The things founders ask us before the first call.

Rather talk it through?

Grab twenty minutes with Anouk, our studio lead. Bring the messy version of the brief.

01.

Do you work with early-stage teams?

02.

Who owns the files when we’re done?

03.

Can we start with a small test project?

04.

How do feedback rounds work?

05.

Framer, Webflow or custom code?

(Contact)

Say hello.

Next kickoff — February

+1 (212) 555-0147

Have a brief, a hunch or just a name? Tell us — the first call is free and usually the most useful one.

We reply within one working day.

Studio

Ovra is an independent creative studio based in New York, working with brands worldwide. Strategy, design and development are all handled in-house.

Ovra is an independent creative studio based in New York, working with brands worldwide. Strategy, design and development are all handled in-house.

© 2019—2026 Ovra Studio. Made with care in NYC & Lisbon.

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