The brief

Atelier Sève was moving from a single Paris boutique to fourteen markets in one year. Their mark was a hand-drawn feather that nobody could reproduce twice.

What we made

We digitised the stroke into a living logo that subtly changes weight per product line, then wrapped it in a restrained typographic system and packaging guidelines factories could actually follow.

Outcome

Fourteen launches, one consistent brand, and a feather that finally behaves.