Naming a brand in ten days

Our naming sprint, step by step — from 400 candidates to one name the founders couldn’t stop saying.

Naming feels mystical until you see the process. It is mostly writing, cutting and saying words out loud.

Days one to three: volume

We generate hundreds of candidates across territories — invented, borrowed, descriptive, abstract.

Trademark checks, domain hunts, pronunciation tests in five languages, and finally a shortlist of three we’d be proud to defend.

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Next kickoff — February

Have a brief, a hunch or just a name? Tell us — the first call is free and usually the most useful one.

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We reply within one working day.

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Ovra is an independent creative studio based in New York, working with brands worldwide. Strategy, design and development are all handled in-house.

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